Ask Your Developer

January 12, 2022

Last year, when I was building Virtual Inspections, a product that lets city inspectors have virtual meetings with inspectors in the field using Twilio Video, I read Jeff Lawson’s book Ask Your Developer. Jeff is the CEO of Twilio, a company I love and admire. Their communication APIs have enabled so many developers to build amazing applications and businesses. So when Jeff wrote this book, I immediately bought it and devoured it in a few days.

If you run a software company and manage developers, this is a book for you. Read it now. You will learn what developers value and crave for (no, it’s not ping-pong tables or free food), how software-supply-chain and the API-economy works, how to turn software development from a cost-center to a profit-center, delight your customers, and finally make a lot of money in the process.

If you are a software developer, this book will teach you how not just to be a code monkey that takes in requirements and cranks out code, day in and day out. Instead of just taking orders from the top, you will learn to collaborate with business people to help them formulate the requirements and strategy for building awesome and useful software that delivers value to the users.

That’s enough for the sales pitch for this book. Read it now. If you don’t have time, here’s a (not-so) brief summary and my notes from the book. Let me know what you think after reading it.

Ask Your Developer